Forget Nicotine Patches, Use A Nintendo DS To Stop Smoking.
Usbisoft is really serious about using software to teach you how to live your life. So far they have released My Word Coach, My Weight Loss Coach, and now Allen Carr’s Easyway to Stop Smoking. I’m eagerly waiting for the digital 12 steps, not because I’m a raging alcoholic, more so I can use the phrase, “fat, drunk, and stupid is now way to go through life son.” I’m very confident that famous line from Animal House is hanging in the “creative room” over at Ubisoft. Let’s hope they don’t have a “My Planned Parenthood” in the works…
More info and the official press release after the jump.
So the sour taste of nicotine gum has you spouting bad breath at your social events? If you are bringing your
DS everywhere you go, do you really have many social events to worry about? Ok, I just realized the Nintendo DS is the iPod of the gaming world and everyone has one, but how many “adults” own one. Latest NPD numbers say a lot, so I guess Ubisoft is actually pioneering pro-social software, or at worst scenario preventing kids from smoking menthol lights while collecting pokemon.
Allen Carr’s Easyway to Stop Smoking, is the real deal. Based on very successful initiatives, books, and DVDs overseas, the game was developed alongside the team that helped millions avoid lung cancer. Maybe if you are truly serious about kicking the habit and want to at least try a supplement to the patch and gum method, this seems “interesting.” Not being part of the American Doctor’s Association or the Surgeon General, I can’t say this will make you stop, I’m just saying cool initiatives like Ubisoft’s exist, and I’m actually kind of glad they do. I just hope the game’s regimen doesn’t prohibit the occassional victory cigar, those taste amazing, after just that.
You can look for the tentative titled Allen Carr’s Easyway to Stop Smoking this November.
The only downside, is we won’t have competitive smoking, like the guy below:
Ubisoft wrote:
SAN FRANCISCO – May 28, 2008 – Today Ubisoft announced that it will develop and publish the video game based on the successful Allen Carr’s Easyway to Stop Smoking method. Designed for Nintendo DS™, Allen Carr’s Easyway to Stop Smoking is scheduled for release in November 2008.
Published in 50 countries, Allen Carr’s Easyway to Stop Smoking book is an international best seller, and Allen Carr’s Easyway network of clinics spans the globe. Over 10 million smokers worldwide have already turned to Allen Carr’s Easyway books, clinics or DVD in order to stop smoking. The method removes the smoker’s belief that smoking provides them with any genuine pleasure or crutch, takes away the feeling of deprivation and therefore rids the smoker of the fear of stopping. The clinics offer a full money-back guarantee based on which the success rate after 3 months is over 90% and independent scientific studies confirm a success rate of over 50% after 12 months.
Brought to an exciting interactive platform, Nintendo DS, Allen Carr’s Easyway method will take on a whole new dimension. Players will be actively participating in the game’s content as they input the details of their smoking habits and even select their own Allen Carr’s Easyway coach to take them through the process of quitting.
Developed in conjunction with Allen Carr’s top experts, the game echoes the philosophy of Allen Carr’s Easyway method, enabling players to be entertained, challenged and to stop smoking at the same time.
“Ubisoft’s creative team has worked hard to deliver a game that successfully communicates Allen Carr’s Easyway method via play,” said Christian Salomon, vice president of worldwide licensing at Ubisoft. “The player experiences a truly interactive engagement with the game through which he or she learns that it can actually be enjoyable to quit smoking.”
Robin Hayley, managing director of Allen Carr’s Easyway to Stop Smoking, concurs. “There was an amazing synergy between Allen Carr’s Easyway team and Ubisoft as we worked on this project,” he said. “Our experts worked hand in hand with the Ubisoft team to create an entertaining and illuminating game that delivers Allen Carr’s Easyway method in a new, dynamic and highly effective way.”
